EUGENE, OR (Feb. 8, 2021) – Burley, a leading recreational transport gear company dedicated to helping people get out there by bike, is excited to announce the addition of Frank Schreiner to their Sales and Marketing team. Frank will help support the brand in a contractor role and focus on growing brand awareness and market share in Europe.
“As Burley continues to expand our presence in the European market, we are thrilled to partner with Frank. He brings a wealth of cycling industry knowledge and experience,” stated Burley Sales Manager Nick Martinez. “We are excited for the opportunity to strengthen our international partnerships and to present Burley as the premier brand for doing more by bike. There are new cyclists coming into the industry and we have the opportunity to show them how Burley can help them do more with their bikes than ever before.”
Schreiner is a skilled consultant in the bike industry with over two decades of experience growing brands in Europe.
“Burley is a fascinating brand, truly authentic and with so much heritage and thoughtful products. I look forward to helping communicate those values to a European audience and to working with Burley’s incredible team to grow the brand’s relevance in new markets.”
Schreiner’s will work to forge and strengthen relationships with European distributors with the aim of bundling efforts and coordinating brand work throughout Europe. Frank has also worked with Saris in a similar capacity since 2014.